Merchandising
Once your brand has a home on the shelf, protecting that home becomes vital.
Although many retailers are improving execution against planograms, store level representation in Canada is still an essential part of our "blocking and tackling" efforts - one that continues to pay dividends. This is particularly true in the Quebec market, where under provincial law all pharmacies are pharmacist owned and operated. In addition to ensuring growth of our brands in Quebec, our team of highly focused merchandisers continues to provide the following services:
- Sales and education of in-store staff (pharmacists, owners, merchandise managers)
- Upcoming promotions and general product awareness
- Planogram compliance
- Tagging
- Identify and remedy out of stocks
- Execute Instore POP programs
- Extra servicing of Canada’s independent pharmacy network
- Reporting